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MONECO's Weekly Wealth of Knowledge - Week of 8/24/2020

August 25, 2020

The Weekly Wealth of Knowledge is your download of this week's most important topics related to financial planning, the markets, and our community. August is money month at MONECO, where we will be focusing on your cash flow, savings, and debt management.

In this issue:

  • What to Know About Stock Splits (3 min video)
  • Spotting Credit Trouble (4 min read)
  • Seller's Return to The Housing Market (3 min read)

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What to Know About Stock Splits

Two high-profile companies—Apple and Tesla—have announced stock splits in the past few weeks, which makes it a great time to discuss what’s involved when a company announces a stock split.

Remember, any companies mentioned are for illustrative purposes only. It should not be considered a solicitation for the purchase or sale of the securities. Any investment should be consistent with your objectives, timeframe, and risk tolerance.

The Securities and Exchange Commission says, “Companies often split shares of their stock to try to make them more affordable to individual investors. Unlike an issuance of new shares, a stock split does not dilute the ownership interests of existing shareholders.” (1)

Apple Inc. announced the 4-for-1 split of its common stock, and trading is expected to begin on a split-adjusted basis on August 31. Tesla Inc. plans a 5-for-1 split, which also is scheduled to begin trading on a split-adjusted basis on August 31. (2,3)

When a company declares a stock split, a shareholder’s total market value will remain the same. For example, say you own 100 shares of a company that trades at $200 per share. If the company declares a 2 for 1 stock split, you will own a total of 200 shares at $100 per share immediately after the split. If the company pays a dividend, your dividends paid per share will also fall proportionately. (4)

There is also a “reverse stock split.” If a company declares a reverse split, it plans to reduce the number of outstanding shares, such as a 1 for 2 split. A reverse stock split tends to occur with companies that believe their stock price is too low to attract investors. (5)

Will more companies consider a stock split? That’s hard to say. Some companies prefer a higher stock price. Perhaps the best-known high-priced stock is Warren Buffett’s Berkshire Hathaway Inc. It’s Class A shares trade for more than $300,000 a share. (6)

In the days leading up to a stock split, you’re likely to hear a lot of opinions about the companies. Over the years, we have found that it’s best to ignore that chatter and stick with an investment approach that’s in line with your personal situation.


1., 2020 2., July 30, 2020 3., August 11, 2020 4. Dividends can be stopped, increased, or decreased at any time by a company’s board of directors. 5., 2020 6., February 19, 2019

Investing involves risk, and the return and principal value of investments will fluctuate as market conditions change. When sold, investments may be worth more or less than their original cost. Past performance does not guarantee future results. The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. This material was developed and produced by FMG Suite to provide information on a topic that may be of interest. FMG Suite, LLC, is not affiliated with the named representative, broker-dealer, state- or SEC-registered investment advisory firm. The opinions expressed and material provided are for general information and should not be considered a solicitation for the purchase or sale of any security.

Spotting Credit Trouble

With August being money month at MONECO, we thought a refresher on some of the warning signs that you be approaching credit challenges would be helpful. As always, your team is here to assist in any way we can.

Click here to learn more.

Sellers Return to the Housing Market

On Friday, July home sales spiked with the strongest report on record since the survey has been conducted in 1968. The biggest challenge continues to be lack of inventory, but that may be changing too, another good sign to potentially continue the trend going forward. Have a read in the article below by clicking here.